Sunday, 5 October 2014
Film Website Analysis - The Maze Runner
As soon as you enter the film website for The Maze Runner your presented with partnered sponsorships such as 'Yahoo Movies' and 'Fandango' advertisement for ticket buyers, and once you've ex'd that it takes you straight into the trailer allowing customers who know of the movie or don't a chance to see what the movie is about. And if the customers have still yet not been informed well of what happens in the movie they have tabs above the page such as , 'About' giving us a brief synopsis as well as character list , 'Videos' which features the second trailer , 'Gallery and Characters' which are a series of cadet shots from the movie along with separate profiles of the characters.But I my favourite part of this website is the tab labeled 'WCKD' which intertextualities with the main body of this film, where a mysterious organization known as W.C.K.D look out onto these characters within their habitats in which they trapped them in and keep a close eye on their activity through a bird eye view camera visualised as spy lenses (as seen in the movie). Which is exactly how that page has been set up to visually represent,allowing the the customer to feel as if they are a member of 'WCKD'. Allowing them the ability to locate the characters through that birds eye view as well as sneak a preview of some characters files and personal information.
Within the top right hand corner of the page it allows us to select the country the customer is from allowing it to be advertised to a world wide audience as well as promoting the social media platforms that they use such as twitter , Facebook and instagram allowing future social media promotion for the movie.
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