Film Poster Sketch -1

Gangster Crime Movie Survey Analysis

Genre Research - Repertoire of elements - History - Influential genre - Institutional context

History/background of Gangster Crime from JET1011

According to 'eBaum's WORLD', the top grossing gangster movie was 'The Godfather' trilogy, the total domestic gross is $335.44 million, this is the average per film.

The second grossing gangster movie according to 'eBaum's WORLD' is the movie 'The Untouchables', the total domestic gross is $144.47 million.

The third grossing gangster movie according to 'eBaum's WORLD' is the movie 'The Departed, the total domestic gross is $142.97 million.

Companies with high box office rating and movies with high grossing movies:

• 'The Godfather' movie was made by the company 'Paramount'
• 'The Untouchables' movie was made by the company 'Paramount'
• 'The Departed' movie was made by the company 'Warner Bros.'

Looking at the movies and their distributors, Paramount Pictures Corporation is the one of the main companies that distribute movies of the genre movies gangster crime. Three movies that Paramount Pictures Corporation distributed that reached one billion dollars was Titanic (1997), Transformers: Dark of thee Moon (2011) and Transformers: Age of Extinction (2014). Paramount has become successful by having good investments, small investments include 'BabyTV', a cable channel in USA aimed at 0-3 year old, Network Ten, commercial TV stations in Australia and Channel 2, commercial TV station in Israel. Big investments include becoming the parent of DreamWorks SKG and The CBS library.

Film Magazine Analysis - Little White Lies

The name of this magazine is Little White Lies, it is possibly called this due its content of biased reviewers giving their true opinions on their take of a certain movie, which then translate into little white lie as their true opinions are depicted as 'white lies'.

This issue of Little White Lies has no sell lines, this goes against the conventions of a magazine cover showing that they want to stand out and be different from other film magazines by focusing the customers attention more so on the creative artwork designs. Here on this cover it features a fine line drawing that experiments with a range of mark making presented through a close up shot of Forrest Bondurant in Lawless played by actor Tom Hardy. Along with a plain black and grey scaled dusty coloured theme which is representative of the time period where everything was very much black and white it was either right or wrong, there was no in between. This depicts the genre Gangster drama story perfectly.

Little White Lies is an independent publisher and design agency which was founded by Danny Miller and Matt Bochenski who were both involved in working at ADRENALIN magazine ( which then closed in 2005 ) as well as working at Little White Lies as a little side project which then projected as they placed it under their new company - Church of London. 

This magazine is aimed at a much more younger demographic clearly emulated through the magazines design and content that is artistically modern which revolves around featuring films that are current. Future showing that they are aimed towards young avid film fans who are interested in a current movie which is in cinemas and wants to learn more in depth about it. Their mission statement as a magazine is " Truth & Movies " which again revolves around the idea of delving into the movie and the truthful (biased) opinion of a reviewer. Which changes with every magazine as the feature film does along with it to.But specifically for this magazine the feature film Lawless was depicted through the magazine as a rough housed - stereotypical 'manly' movie which then constructed roles and attitudes for its target audience throughout it pages.Where they included advertisement such as beer which is stereotyped as a masculine item, establishing that their target audience for this magazine were targeted towards young male audience indicated by gender stereotypes. 

Film Magazine Analysis - Empire

Empire

The name of the magazine is Empire, and empire means a group or state ruled by a monarchy and in this case its the film industry that represents the monarchy.Thus its slogan ' The worlds biggest movie magazine'.

The sell lines are placed on the left hand side of the front cover allowing the main image of Brad Pitt to dominate the page more so on the right hand side. Here he is holding a knife up to us along with his head tilted up looking at us smugly, allowing us to see the huge slash scar across his neck whilst wearing an all black outfit. The knife connotes a sense of threat, danger and violence towards the audience making them possibly feel intimidated. As well as due to the long slash scar across his neck it denotes that his been involved in violent interactions giving of a sense of toughness future expressed by his firm intimidating facial expression. Future more his clothing is fully black connoting a sense of mystery. These themes are all run through the colour scheme such as the reds ( danger ), greys , blacks and whites creating an atmosphere of grittiness along with it. Which ties in perfectly with the sell lines that feature mainly actions packed movies full of fighting and violence such as ' Expandables' and ' Public enemies'.

Empire magazine features include famous actors such as Daniel Radcliff, Brad Pitt(as seen on the front cover) and Anna Friel interviewing them about any possible up and coming movies they're in as well as their journey as actors and what its like to work in such a demanding competitive ever changing industry,with them then stating their views and opinions on such topics. This establishes that the target audience are more interested in the lifestyle and private life of celebrities.That is a magazine that is very gender neutral and not constructed on one gender, although men are the predominantly the readers of this magazine.

New ways of researching audiences in distribution - The girl with the dragon tattoo / Technical analysis of how the poster targets the audience

Who is the audience for the film?
The audience for the movie ' The girl with the dragon tattoo ' is predominantly females aged over 20, who are also casual consumers of small games and mini puzzles. 

What went well with the marketing campaign ? 
There were various elements of the campaign that went well, one of which was using their digital innovation award on using social media platforms to campaign their markets such as launching their trailer on Yahoo allowing them to achieve 65,000 trailer views and cause a huge hype which triggered a large amount of goggle searches to take place.

Even better if/ what did not work ?
They launched a competition for the biggest ' super-fan' of the movie where the user who shared the most content to the most people got the chance to win their own pre-release private screening of the movie. But this eventually backfired on them as a pre-paid screening provided to be too much effort for the audience, causing to to generate a fail in interest. 

This poster is based on the Swedish version of "The girl with the dragon tattoo" where their target audience is predominately females in their 20s who like to play games and mini puzzles. Within this their reaching out to their target audience through this poster which is seen by the main female protagonist with the golden shoot of the photo placement their for establishing that she is the main focus and therefore the story revolves around her.

Target Audience Mood Board