The name of the magazine is Empire, and empire means a group or state ruled by a monarchy and in this case its the film industry that represents the monarchy.Thus its slogan ' The worlds biggest movie magazine'.
The sell lines are placed on the left hand side of the front cover allowing the main image of Brad Pitt to dominate the page more so on the right hand side. Here he is holding a knife up to us along with his head tilted up looking at us smugly, allowing us to see the huge slash scar across his neck whilst wearing an all black outfit. The knife connotes a sense of threat, danger and violence towards the audience making them possibly feel intimidated. As well as due to the long slash scar across his neck it denotes that his been involved in violent interactions giving of a sense of toughness future expressed by his firm intimidating facial expression. Future more his clothing is fully black connoting a sense of mystery. These themes are all run through the colour scheme such as the reds ( danger ), greys , blacks and whites creating an atmosphere of grittiness along with it. Which ties in perfectly with the sell lines that feature mainly actions packed movies full of fighting and violence such as ' Expandables' and ' Public enemies'.
Empire magazine features include famous actors such as Daniel Radcliff, Brad Pitt(as seen on the front cover) and Anna Friel interviewing them about any possible up and coming movies they're in as well as their journey as actors and what its like to work in such a demanding competitive ever changing industry,with them then stating their views and opinions on such topics. This establishes that the target audience are more interested in the lifestyle and private life of celebrities.That is a magazine that is very gender neutral and not constructed on one gender, although men are the predominantly the readers of this magazine.
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