Film Magazine Analysis - Little White Lies

The name of this magazine is Little White Lies, it is possibly called this due its content of biased reviewers giving their true opinions on their take of a certain movie, which then translate into little white lie as their true opinions are depicted as 'white lies'.

This issue of Little White Lies has no sell lines, this goes against the conventions of a magazine cover showing that they want to stand out and be different from other film magazines by focusing the customers attention more so on the creative artwork designs. Here on this cover it features a fine line drawing that experiments with a range of mark making presented through a close up shot of Forrest Bondurant in Lawless played by actor Tom Hardy. Along with a plain black and grey scaled dusty coloured theme which is representative of the time period where everything was very much black and white it was either right or wrong, there was no in between. This depicts the genre Gangster drama story perfectly.

Little White Lies is an independent publisher and design agency which was founded by Danny Miller and Matt Bochenski who were both involved in working at ADRENALIN magazine ( which then closed in 2005 ) as well as working at Little White Lies as a little side project which then projected as they placed it under their new company - Church of London. 

This magazine is aimed at a much more younger demographic clearly emulated through the magazines design and content that is artistically modern which revolves around featuring films that are current. Future showing that they are aimed towards young avid film fans who are interested in a current movie which is in cinemas and wants to learn more in depth about it. Their mission statement as a magazine is " Truth & Movies " which again revolves around the idea of delving into the movie and the truthful (biased) opinion of a reviewer. Which changes with every magazine as the feature film does along with it to.But specifically for this magazine the feature film Lawless was depicted through the magazine as a rough housed - stereotypical 'manly' movie which then constructed roles and attitudes for its target audience throughout it pages.Where they included advertisement such as beer which is stereotyped as a masculine item, establishing that their target audience for this magazine were targeted towards young male audience indicated by gender stereotypes.