Film Magazine Analysis - Empire

Empire

The name of the magazine is Empire, and empire means a group or state ruled by a monarchy and in this case its the film industry that represents the monarchy.Thus its slogan ' The worlds biggest movie magazine'.

The sell lines are placed on the left hand side of the front cover allowing the main image of Brad Pitt to dominate the page more so on the right hand side. Here he is holding a knife up to us along with his head tilted up looking at us smugly, allowing us to see the huge slash scar across his neck whilst wearing an all black outfit. The knife connotes a sense of threat, danger and violence towards the audience making them possibly feel intimidated. As well as due to the long slash scar across his neck it denotes that his been involved in violent interactions giving of a sense of toughness future expressed by his firm intimidating facial expression. Future more his clothing is fully black connoting a sense of mystery. These themes are all run through the colour scheme such as the reds ( danger ), greys , blacks and whites creating an atmosphere of grittiness along with it. Which ties in perfectly with the sell lines that feature mainly actions packed movies full of fighting and violence such as ' Expandables' and ' Public enemies'.

Empire magazine features include famous actors such as Daniel Radcliff, Brad Pitt(as seen on the front cover) and Anna Friel interviewing them about any possible up and coming movies they're in as well as their journey as actors and what its like to work in such a demanding competitive ever changing industry,with them then stating their views and opinions on such topics. This establishes that the target audience are more interested in the lifestyle and private life of celebrities.That is a magazine that is very gender neutral and not constructed on one gender, although men are the predominantly the readers of this magazine.

New ways of researching audiences in distribution - The girl with the dragon tattoo / Technical analysis of how the poster targets the audience

Who is the audience for the film?
The audience for the movie ' The girl with the dragon tattoo ' is predominantly females aged over 20, who are also casual consumers of small games and mini puzzles. 

What went well with the marketing campaign ? 
There were various elements of the campaign that went well, one of which was using their digital innovation award on using social media platforms to campaign their markets such as launching their trailer on Yahoo allowing them to achieve 65,000 trailer views and cause a huge hype which triggered a large amount of goggle searches to take place.

Even better if/ what did not work ?
They launched a competition for the biggest ' super-fan' of the movie where the user who shared the most content to the most people got the chance to win their own pre-release private screening of the movie. But this eventually backfired on them as a pre-paid screening provided to be too much effort for the audience, causing to to generate a fail in interest. 

This poster is based on the Swedish version of "The girl with the dragon tattoo" where their target audience is predominately females in their 20s who like to play games and mini puzzles. Within this their reaching out to their target audience through this poster which is seen by the main female protagonist with the golden shoot of the photo placement their for establishing that she is the main focus and therefore the story revolves around her.

Target Audience Mood Board

Film Poster Analysis - Lord of War

Film Magazine Case Study + Analysis

EMPIRE MAGAZINE

Empire is a British film magazine published monthly

by Bauer Consumer Media.It is the biggest selling film magazine in the United Kingdom and is also published in the United States, Australia, Turkey, Russia, and Portugal. It reviews both mainstream films and art film, but feature articles which concentrate on the former.

• They have a Readership 735,000 (Jul-Dec '13)
• Circulation 147, 980 (Jan- Jun ‘14)

The Empire reader is predominately men at 77% where women readers are at 23%.The dominating age range of readers are 15-24 year olds at 34.8%.

Within the front cover of this magazine one of the sell lines states " Heroes of 2010" in juxtaposition to the main headline " Public enemies",  there is a clear contrast within this front cover of evil vs good. This can future be seen through the contrasting colour schemes as the headline is in grey connoting pureness (morally) as well as dullness possibly towards the "Public enemy , where as for " heroes of 2010" its in the colour red connoting danger as well as bravery. The main image is a mid-long shot of Johnny Depp in all black from his long oversized coat , fedora, tie and gun the colour black connotes a feeling of death , evil and mystery but also contrast extremely well against the background which is blurred out causing all are attention to be focused on johnny. More over johnny character represents the public enemy as he is holding a gun which is a symbol of violence , death and destruction  , whilst facing away from looking at the audience along with a pensive look on his face which projects a sense of disconnection with the audience. 

Entertainment Weekly

The front over of entertainment weekly has an extremely conventional layout where the name of the magazine is placed above 

Audience Interview Research - Gangster Crime Film

Gangster Crime Mood Board

The Bonsai Tree - Celina, Jasmine, James and Chandler from celinalaureta

Film Website Analysis - The Maze Runner

  As soon as you enter the film website for The Maze Runner your presented with partnered sponsorships such as 'Yahoo Movies' and 'Fandango' advertisement for ticket buyers, and once you've ex'd that it takes you straight into the trailer allowing customers who know of the movie or don't a  chance to see what the movie is about. And if the customers have still yet not been informed well of what happens in the movie they have tabs above the page such as , 'About' giving us a brief synopsis as well as character list , 'Videos' which features the second trailer , 'Gallery and Characters' which are a series of cadet shots from the movie along with separate profiles of the characters.But I my favourite part of this website is the tab labeled 'WCKD' which intertextualities with the main body of this film, where a mysterious organization known as W.C.K.D look out onto these characters within their habitats in which they trapped them in and keep a close eye on their activity through a bird eye view camera visualised as spy lenses (as seen in the movie). Which is exactly how that page has been set up to visually represent,allowing the the customer to feel as if they are a member of 'WCKD'. Allowing them the ability to locate the characters through that birds eye view as well as sneak a preview of some  characters files and personal information. 

 Within the top right hand corner of the page it allows us to select the country the customer is from allowing it to be advertised to a world wide audience as well as promoting the social media platforms that they use such as twitter , Facebook and instagram allowing future social media promotion for the movie.